This year, steamed food isn't just for eating… it's for wearing. The official 2026 collection has just been released, and it's Boutico.cawho is behind it.
The 2026 collection
They released a whole collection for the occasion. T-shirts, hoodies, shirts, but also some more unexpected items like boxers, leggings, pants, hats, even pajama tops and scrunchies. Clearly, they weren't going to do things by halves.
A classic revisited with a touch of humor that does not go unnoticed.
About Boutico.ca
What stands out most is that it remains true to what Boutico has been doing from the start. A local brand that transforms Quebec references into unique pieces, with style, character, and just enough self-deprecation to keep them fun to wear. It's not just a joke printed on a shirt; it's designed to be worn for real, regardless of style or body type.
This is the kind of outfit you wear just as easily for a night out with friends as it is to get into the spirit of May 6th. And honestly, in a group, all it takes is one person showing up dressed in steamed clothes for everyone to get into it. With Quebec's Steamed Clothes Day gaining more and more popularity each year, it's almost inevitable that this kind of initiative would emerge around it. A bit like any event that ends up creating its own culture.
And perhaps that's the most interesting thing about all this.
We're not inventing anything. We're just taking a classic and pushing it a little further. If you're already participating in the day, or if you're planning to do something on May 6th, this is probably the kind of detail that can make it even more fun. And at the very least, it's a good excuse to wear a steamed bun… even if you don't eat it.
Customer testimonials
“We all got kitted out with friends for May 6th, and honestly it's so much fun!! Really nice quality, and the designs are gorgeous.”
Roxanne, Trois-Rivières
“I bought a hoodie and a t-shirt for Steam Day… in the end I didn’t just wear them that day 😅 Super comfortable and people keep commenting on them.”
Maxime, Quebec
“I thought it was just going to be funny, but in the end the clothes are actually really beautiful. I got some leggings and a t-shirt, zero regrets.”
Sarah, Montreal
Discount
And for those who want to take advantage while it lasts, they're also offering 15% off any order of 75 or more before taxes with the code BOUTICO15. Just a little bonus for those who want to prepare for May 6th.